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Back to college
Buy a Mac or iPad for college. Get AirPods.¹

Save education pricing.

Hot summer accessories
Stick out.

Snap on a MagSafe case, wallet, or wireless charger.

iPhone 12 and iPhone 12 mini
Blast past fast.

From $29.12/mo. for 24 mo. or $699 before trade-in.²

24-inch mac
Customize your memory, storage, even color.

From $1299

The ultimate iPad experience.

iPad Pro. Apple Pencil. Magic Keyboard. Buy them all together.⁴

Apple Watch studio
A world of winning looks.

Create your own style with the new International Collection

Help is here. Whenever and however you need it.

The Apple difference. Even more reasons to shop with us.

Choose fast, free delivery or two-hour courier delivery.
Convenient pickup options that fit into your everyday schedule.
Trade in your current device. Get credit toward a new one.
Pay in full or pay over time. Your choice.
Customise your Mac and create your own style of Apple Watch.
Make them yours. Engrave a mix of emoji and text for free.

Extracurricular accessories. Perfect for the college-bound.

Explore all accessories.

AirTag. A supereasy way to keep track of your stuff.

Lose your knack for losing things.

Attach one to your keys. Slip another in your backpack. Track them in the Find My app.

Explore all AirTag accessories.

Do more with Apple products. Here’s where the fun begins.

Watch and learn
Join a Today at Apple virtual session.
One
Six Apple services. One easy subscription.
Pay
Discover all the ways to use Apple Pay.
Home
See how one app can control your entire home.

Shop by group. Get special pricing for students, businesses, and more.

Education
Save on Mac or iPad with education pricing.⁶
Business
From enterprise to small business, we'll work with you.⁶
Government
Special pricing is available for state, local, and federal agencies.⁶
VeterAns and military
Active and veteran members may be eligible for exclusive savings.⁶
Certified refurbished
Shop like-new products backed by a one-year warrenty.

* Apple Card Monthly Installments (ACMI) is a payment option available to select at checkout for certain Apple products purchased at Apple Store locations, apple.com, the Apple Store app, or by calling 1-800-MY-APPLE, and is subject to credit approval and credit limit. See https://support.apple.com/kb/HT211204 for more information about eligible products. Variable APRs for Apple Card other than ACMI range from 10.99% to 21.99% based on creditworthiness. Rates as of April 1, 2020. If you choose the pay-in-full or one-time-payment option for an ACMI eligible purchase instead of choosing ACMI as the payment option at checkout, that purchase will be subject to the variable APR assigned to your Apple Card. Taxes and shipping are not included in ACMI and are subject to your card’s variable APR. See the Apple Card Customer Agreement for more information. ACMI is not available for purchases made online at the following special stores: Apple Employee Purchase Plan; participating corporate Employee Purchase Programs; Apple at Work for small businesses; Government, and Veterans and Military Purchase Programs. iPhone activation required on iPhone purchases made at an Apple Store with one of these national carriers: AT&T, Sprint, Verizon, or T-Mobile.

1. Qualified Purchasers receive Promotion Savings when they purchase an eligible Mac or eligible iPad with eligible AirPods at a Qualifying Location. Only one Promotion Product per eligible Mac or eligible iPad per Qualified Purchaser. Offer subject to availability. While supplies last. Qualified Purchasers selecting Apple Card Monthly Installments (“ACMI”) as payment type at checkout shall receive a discount equal to the value of the eligible AirPods off the price of the eligible Mac or iPad. This will result in one ACMI installment plan over 12 months for the eligible iPad or Mac discounted by the instant credit, and a second ACMI installment plan over 6 months for the full price of the eligible AirPods. Qualified Purchasers will be charged for all items in their cart, including the eligible AirPods plus any additional Upgrade Cost. If you choose the pay-in-full or one-time-payment option for an ACMI eligible purchase instead of choosing ACMI as the payment option at checkout, that purchase will be subject to the variable APR assigned to your Apple Card. Taxes and shipping are not included in ACMI transactions and are subject to your standard purchase APR. ACMI is subject to credit approval and credit limit. Variable APRs for Apple Card other than ACMI range from 10.99% to 21.99% based on creditworthiness. Rates as of April 1, 2020. See the Apple Card Customer Agreement for more information. Apple Card is issued by Goldman Sachs Bank USA, Salt Lake City Branch. Available for qualifying applicants in the United States. If you reside in the U.S. territories, please call Goldman Sachs at 877-255-5923 with questions about accessing this offer or applying for Apple Card. This offer cannot be combined with the Apple Employee Purchase Plan or business loyalty pricing. Availability of in-store promotion offerings may be limited by Apple Store location closures as a result of COVID-19. Additional restrictions apply. View full terms and conditions of offer here.

2. Available to qualified customers and requires 0% APR, 24-month installment loan when you select Citizens One or Apple Card Monthly Installments as payment type at checkout at Apple, and iPhone activation with AT&T, T-Mobile, Sprint, or Verizon for purchases in an Apple Store. Subject to credit approval and credit limit. Taxes and shipping not included. Additional Apple Card Monthly Installments terms are in the Customer Agreement. Additional iPhone Payments terms are here. The last month’s payment for each product will be the product’s purchase price, less all other payments at the monthly payment amount.

3. AT&T Special Trade-In Offer: Savings reflect application of AT&T trade-in credit up to $700 applied over 30 months after trade-in of eligible smartphone with min. $95 trade-in value. Requires upgrade of an existing line (or activation of a new line in stores) and purchase of a new iPhone 12 mini, iPhone 12, iPhone 12 Pro, or iPhone 12 Pro Max on qualifying 30 month 0% APR installment plan, subject to carrier credit qualification. If buying on the AT&T Installment Plan with Next Up, customer is responsible and will not receive any credits for an additional $5/mo. for the Next Up upgrade feature. $0 down for well-qualified customers only, or down payment may be required and depends on a variety of factors. Tax on full retail price due at sale. Requires activation on eligible unlimited plan (visit att.com/plans/wireless) for details). If you cancel wireless, credits will stop and you will owe the remaining device balance. Activation/upgrade fee: $30. Must trade in eligible smartphone in good condition at a participating AT&T location within 30 days from activation of new phone. Trade‑in device may not be on existing installment plan. See att.com/tradein for terms and to check if your device is eligible. Bill credits are applied as a monthly credit over the 30-month installment plan. Credits start w/in 3 bills. Will receive catch-up credits once credits start. Wireless line must be on an installment agreement, active & in good standing for 30 days to qualify. Installment agreement starts when device is shipped. To get all credits, device must remain on agreement for entire term and you must keep eligible service on device for entire installment term. Limits: One trade-in per qual. purchase and one credit per line. May not be combinable w/other offers, discounts, or credits. Purchase, financing, other limits & restrictions apply.

Verizon Special Trade‑in Offer: Savings comprised of (i) Apple instant trade-in credit at checkout and (ii) Verizon monthly bill credits applied over 24 months. Customer must remain in the Verizon Device Payment Program for 24 months to receive the full benefit of the Verizon bill credits. Bill credits may take 1–2 bill cycles to appear. If it takes two cycles for bill credits to appear, you’ll see the credit for the first cycle on your second bill in addition to that month’s credit. Requires purchase and activation of a new iPhone 12 mini, iPhone 12, iPhone 12 Pro, or iPhone 12 Pro Max with the Verizon Device Payment Program at 0% APR for 24 months, subject to carrier credit qualification, and iPhone availability and limits. Taxes and shipping not included in monthly price. Sales tax may be assessed on full value of new iPhone. Requires eligible Unlimited service plan. Requires trade-in of eligible device in good condition. Must be at least 18 to trade in. Apple or its trade-in partners reserve the right to refuse or limit any trade-in transaction for any reason. In-store trade-in requires presentation of a valid, government-issued photo ID (local law may require saving this information). In-store promotion availability subject to local law; speak to a Specialist to learn more. Additional terms from Apple, Verizon, and Apple’s trade-in partners may apply.

T‑Mobile Special Trade-in Offer: Savings comprised of (i) Apple instant trade-in credit at checkout and (ii) T‑Mobile trade‑in credit in the form of a rebate with virtual prepaid card when you trade in a qualifying device. Limited-time offer; subject to change. Requires activation on any T‑Mobile data plan and submission of a promo code at promotions.t-mobile.com. $100 rebate via virtual prepaid Mastercard® Card, which you can use online or in-store via accepted mobile payment apps; no cash access & expires in 6 months from issuance. Card is issued by Sunrise Banks N.A., Member FDIC, pursuant to a license from Mastercard International Incorporated. Mastercard is a registered trademark of Mastercard International Incorporated. Use of this card constitutes acceptance of the terms and conditions stated in the Cardholder Agreement. Lines must be active and in good standing when card is issued. Allow up to 2 weeks after fulfillment of offer requirements. Max 4 per account offer/discounted devices/account. May not be combined with some offers or discounts (e.g., Carrier Freedom). Sales tax may be assessed on full value of new iPhone. Requires trade-in of an iPhone 8 or newer in good condition. Must be at least 18 to trade in. Apple or its trade-in partners reserve the right to refuse or limit any trade-in transaction for any reason. In‑store trade-in requires presentation of a valid, government-issued photo ID (local law may require saving this information). In-store promotion availability subject to local law; speak to a Specialist to learn more. Additional terms from Apple, T‑Mobile, and Apple’s trade-in partners may apply.

Sprint Special Trade-in Offer: Savings comprised of (i) Apple instant trade-in credit at checkout and (ii) Sprint trade-in credit in the form of a rebate with virtual prepaid card when you trade in a qualifying device. Limited-time offer; subject to change. Requires activation on any Sprint data plan and submission of a promo code at promotions.t-mobile.com. $100 rebate via virtual prepaid Mastercard® Card. Prepaid Card/Virtual Account is issued by MetaBank®, Member FDIC, pursuant to license by Mastercard International Incorporated. Mastercard is a registered trademark and the circles design is a trademark of Mastercard International Incorporated. No cash access or recurring payments. Card can be used where Debit Mastercard is accepted. Virtual Account can be used online where Debit Mastercard is accepted. Unused funds will forfeit after the valid thru date. Terms and conditions apply. Lines must be active and in good standing when card is issued. Allow up to 2 weeks after fulfillment of offer requirements. Max 4 per account offer/discounted devices/account. May not be combined with some offers or discounts. Sales tax may be assessed on full value of new iPhone. Requires trade-in of an iPhone 8 or newer in good condition. Must be at least 18 to trade in. Apple or its trade-in partners reserve the right to refuse or limit any trade-in transaction for any reason. In‑store trade-in requires presentation of a valid, government-issued photo ID (local law may require saving this information). In-store promotion availability subject to local law; speak to a Specialist to learn more. Additional terms from Apple, Sprint, and Apple’s trade-in partners may apply.

4. Apple Pencil and Magic Keyboard are sold separately.

5. Trade-in values will vary based on the condition, year, and configuration of your eligible trade-in device. Not all devices are eligible for credit. You must be at least 18 years old to be eligible to trade in for credit or for an Apple Gift Card. Trade-in value may be applied toward qualifying new device purchase, or added to an Apple Gift Card. Actual value awarded is based on receipt of a qualifying device matching the description provided when estimate was made. Sales tax may be assessed on full value of a new device purchase. In-store trade-in requires presentation of a valid photo ID (local law may require saving this information). Offer may not be available in all stores, and may vary between in-store and online trade-in. Some stores may have additional requirements. Apple or its trade-in partners reserve the right to refuse or limit quantity of any trade-in transaction for any reason. More details are available from Apple’s trade-in partner for trade-in and recycling of eligible devices. Restrictions and limitations may apply.

6. Special pricing available to qualified customers. To learn more about how to start qualifying toward special pricing, talk to an Apple Specialist in a store or give us a call at 1‑800‑MY‑APPLE.

To access and use all the features of Apple Card, you must add Apple Card to Wallet on an iPhone or iPad with the latest version of iOS or iPadOS. Update to the latest version by going to Settings > General > Software Update. Tap Download and Install. Available for qualifying applicants in the United States. Apple Card is issued by Goldman Sachs Bank USA, Salt Lake City Branch.

†† We approximate your location from your internet IP address by matching it to a geographic region or from the location entered during your previous visit to Apple.